The training kicked off with a brand presentation by Suntech. The sales team introduced the company’s global business, prospects and analysis of the market in the Middle East and Jordan. The distributors also expressed their understanding and opinions. Then, Suntech’s technical engineers introduced the company’s product technologies. The differentiated and localized quality products received strong recognition from the customers present. The training ended with a Q&A session. There was a thorough communication between the two sides, and the distributors shared the characteristics of local markets and services. At the same time, Suntech representatives listened carefully to the distributors’ suggestions for improvement and said they would continue to optimize the pre-sales and after-sales services.
A distributor executive said, “The exchange activity has greatly enhanced Suntech’s brand identity among the teams as well as the ability to coordinate the work between us. The face-to-face interaction and real-time Q&A have shortened the distance due to cultural and regional differences.”
Suntech has set itself a customer-oriented companyphilosophysince its establishment in 2001. The collaboration within the iron triangle system of sales, technicaland marketing in the Middle East was a solid step forward in serving distributors and customersby Suntech. Suntech will coordinate the resources and give all-out support to core distributors worldwide.