Genera is one of the largest and most influential environmental energy exhibitions in Spain. Since its inception in 2003, Genera has successfully held 15 events, which have attracted dealers, distributors, manufacturers, and others from all over the world. Furthermore, Spain is a world leader in all solar-related technology industries. Spain ranks third in Europe in the solar PV industry. In addition, the country ranks fifth in Europe and eighth in the world in terms of installed power. Great efforts have been made by the Spanish government to push for the transition from traditional energy to clean energy sources. It has been estimated that, by 2030, the installed PV capacity in Spain will reach 77GW. Solar energy has bright market prospects.
Suntech has had a lot of successful cases in the Spanish market. Spain benefits from excellent sunlight exposure, ample usable land, and a highly liberalized PV market. Therefore, at this year’s Genera, Suntech’s main exhibit was its high-efficiency half-cut modules and monocrystallinePerc module. The monocrystalline half-cut module’s output power is now rated at 380~390W. Its half-cut technology can effectively increases the module’s power output and greatly reduces the LOCE, thereby providing benefits to Suntech’s Spanish customers. Meanwhile, the conventional practical monocrystallinePerc module is characterized by its stable output power and high performance and reduced cost ratio. Lots of customers were attracted to the Suntech booth to discuss the business and cooperation.
At this year’s Genera, Suntech successfully captured a large number of local customers by virtue of its stable and reliable product quality and steady and vibrant brand image. In the future, Suntech will continue to offer high-quality, reliable products for Spanish customers through its diversified market strategy and customer-centric market orientation. This focus will lay a solid foundation for exploring the surrounding regional markets.